{"id":241,"date":"2022-06-09T06:46:48","date_gmt":"2022-06-09T06:46:48","guid":{"rendered":"http:\/\/commstratindia.com\/?p=241"},"modified":"2023-02-27T05:33:07","modified_gmt":"2023-02-27T05:33:07","slug":"case-study-on-film-festival-biffes","status":"publish","type":"post","link":"https:\/\/commstratindia.com\/?p=241","title":{"rendered":"Case Study on FILM FESTIVAL &#8211; BIFFES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241\" class=\"elementor elementor-241\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a86312d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a86312d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4e13b\" data-id=\"bf4e13b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edd7cc elementor-widget elementor-widget-text-editor\" data-id=\"9edd7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4><strong>Bangalore International Film Festival &#8211; BIFFES<\/strong><\/h4><p>\u00a0<\/p><p><strong>Objective:<\/strong><\/p><ul><li>To make the film Festival appealing to all movie buffs instead of a select narrow crowd.<\/li><li>To position Biffes as a national level initiative at par with the Goa International Film Festival<\/li><\/ul><p>\u00a0<\/p><p><strong>Challenges:<\/strong><\/p><p>The only vernacular press was interested. A broad appeal and interest toward BIFFES was lacking<\/p><p><strong>Strategy:<\/strong><\/p><ul><li>The ambiance and feel of the festival were elevated to a more sophisticated level by shifting the venue from Press Club<\/li><li>A highly evocative exhibition of stills and photographs was organized to showcase the growth and development of Kannada cinema in 75 years<\/li><li>Exclusive seminars on the creative and academic facets of cinema were organized to increase the footfall to the festival<\/li><li>Book Releases on Popular yesteryear tinsel town artists like Rajkumar and Saroja Devi by well-known authors were arranged<\/li><li>Created a face to the festival by bringing Girish Kasaravalli to the forefront<\/li><li>Visiting International Producers and Directors were highlighted through interactions with media on all days<\/li><li>Similar interactions were arranged with Indian producers and directors<\/li><li>Facilitated recall of all dignitaries from the film fraternity through the media activities<\/li><li>Luminaries like Yeddyurappa, Shanta Ram, and all popular artists from regional cinema like Ramesh Aravind were highlighted endorsing the festival<\/li><li>Identification and recognition of the film celebrities prior to the screening of every movie was instrumented to generate publicity<\/li><li>Daily intimation to the media on the day to day wrap up was carried out<\/li><\/ul><p>\u00a0<\/p><p><strong>Result:<\/strong><\/p><ul><li>Generation of phenomenal media exposure catapulted Bengaluru Film Festival to the league of the Celebrated Goa Film Festivals<\/li><li>Daily exhaustive media exposure resulted in unaccomodatably packed houses at all screens<\/li><li>Created awareness and unparalleled recall of Suchitra film society\u2019s initiatives<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An annual five day event celebrating cinema with screenings of illustrious movies and interactions with dignitaries from the world of cinema. <\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","entry"],"_links":{"self":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241"}],"version-history":[{"count":5,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions\/307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}