{"id":235,"date":"2022-06-09T06:35:57","date_gmt":"2022-06-09T06:35:57","guid":{"rendered":"http:\/\/commstratindia.com\/?p=235"},"modified":"2022-06-09T06:41:47","modified_gmt":"2022-06-09T06:41:47","slug":"qlikview-case-study","status":"publish","type":"post","link":"https:\/\/commstratindia.com\/?p=235","title":{"rendered":"QlikView &#8211; Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"235\" class=\"elementor elementor-235\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a86312d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a86312d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4e13b\" data-id=\"bf4e13b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edd7cc elementor-widget elementor-widget-text-editor\" data-id=\"9edd7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4><strong>QlikView &#8211; PR for business intelligence<\/strong><\/h4><p>\u00a0<\/p><p><strong>Challenges:<\/strong><\/p><p>As QlikTech was coming fresh in Indian Markets the biggest challenge was to establish and sustain the name \u201cQlikTech\u201d amongst the target audience<\/p><p><strong>Strategy :<\/strong><\/p><ul><li>Press Conference for announcing the Indian Operations and the Launch of QlikView Version 9.0<\/li><li>One to One Interview with select publications<\/li><li>Consistent Lead Qualification Activity<\/li><li>Participation in the industry expositions and creating high visibility sponsorship programs<\/li><li>Customized International and Regional Press Releases dissemination to Trade and Mainline media<\/li><li>Created credibility based on the case studies developed such as Aditya Birla Minacs, Canon, and more.<\/li><\/ul><p>\u00a0<\/p><p><strong>Result : <\/strong><\/p><ul><li>Generated extensive Print, Online, and Television coverage<\/li><li>Gained high visibility by highlighting the association with large Indian Companies<\/li><li>Gained awareness in the trade circle<\/li><\/ul><p>\u00a0<\/p><p><strong>Corporate Communication:<\/strong><\/p><p>Simultaneously, Lead Generation Activity has achieved both immediate qualified leads and long-term brand enhancement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The World&#8217;s fastest growing Business Intelligence vendor offering QlikView software that allows organizations to gather and analyze data to make better business decisions.<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","entry"],"_links":{"self":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235"}],"version-history":[{"count":4,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}