{"id":222,"date":"2022-06-09T06:17:18","date_gmt":"2022-06-09T06:17:18","guid":{"rendered":"http:\/\/commstratindia.com\/?p=222"},"modified":"2022-06-09T06:24:05","modified_gmt":"2022-06-09T06:24:05","slug":"efi-nasdaq-listed-company","status":"publish","type":"post","link":"https:\/\/commstratindia.com\/?p=222","title":{"rendered":"EFI \u2013 Nasdaq listed company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"222\" class=\"elementor elementor-222\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a86312d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a86312d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4e13b\" data-id=\"bf4e13b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edd7cc elementor-widget elementor-widget-text-editor\" data-id=\"9edd7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4><strong>EFI &#8211; A Case Study<\/strong><\/h4><p>A cash-rich company offering solutions to the print industry entered India with the acquisition of an ailing but well-known company. In the telecom sector\u00a0 Unimobile (a pioneer in bringing SMS technology)<\/p><p><strong>Challenges :<\/strong><\/p><ul><li>To overcome the established name and make a mark as EFI<\/li><li>To phase out the name of the acquired company<\/li><\/ul><p>\u00a0<\/p><p><strong>Strategy : <\/strong><\/p><ul><li>One-to-one interviews with select publications to brief the standing it enjoys in the printing industry<\/li><li>Plan branding presentation by tying up with Printers associations in different cities &#8211; to familiarize the solutions offered to the industry and to create India relevance<\/li><li>Participation in the industry expositions and creating high visibility sponsorship programs<\/li><li>Customized International Press Releases dissemination to Trade and Mainline media<\/li><li>Social responsibilities efforts \u2013 along with the Police force of Bangalore<\/li><li>Drivers details display \u2013\u00a0 communicating to printers community<\/li><\/ul><p>\u00a0<\/p><p><strong>Result : <\/strong><\/p><ul><li>Generated extensive Print coverage<\/li><li>Helped in the recruitment of technical resource\u00a0\u00a0\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A cash rich company offering solutions to print industry<br \/>\nEntered India with acquisition of an ailing but well known company<br \/>\nIn the telecom sector  Unimobile (pioneer in bringing SMS technology)<\/p>\n","protected":false},"author":1,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","entry"],"_links":{"self":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222"}],"version-history":[{"count":4,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/posts\/222\/revisions\/227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commstratindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}